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Yes, Virginia, You Can Sell Mature Drugs

Posted by Debbie Myers on January 6th, 2011

Download this Article from Alliance Performance SystemsReps Need More Than a New Detail Aid to Sell Mature Products

Reps constantly request new tools and data for mature products. Marketers work hard to put new wrapping on old messages, but it isn’t enough. Reps are still running out of things to say to customers. Why? Because creating fresh messages for mature products demands an in-depth strategy.

Build a Mature Product Strategy Around 4 Key Principles

Alliance Performance Systems has supported biopharma companies that successfully managed mature brands by executing plans built around four key principles. Discover these principles in Alliance Performance Systems’ latest article: “Yes, Virginia, You Can Sell Mature Drugs.”