Selling Strategies

Alliance’s expertise can help sales leaders master their markets.

Selling Strategies

Sales organizations need more than the right skills to achieve results. Skills don’t improve performance unless their use is guided by effective strategies. Sales leaders are tasked with developing these strategic blueprints. At any time and for any product, they must determine how to handle competitive threats, carve out a position for a new product in an already saturated market, generate more revenues from a mature product, and so much more.

Alliance Performance Systems is available to support these leaders as they build these strategies while also working to manage the day-to-day operations of their complex organizations. Business unit directors, marketing managers, and other members of sales leadership teams regularly utilize our experience and our research to help crystallize their strategies. Alliance’s cadre of experts, who have a combined 200+ years of experience in the healthcare industry, is available for pure consulting or to consult and also support the development and implementation of the identified strategy.

Alliance excels at strategic consulting in the areas of:

  • Product launches,
  • POA/Semester meetings,
  • Key Opinion Leader (KOL) engagement,
  • Major account, hospital, and specialty sales,
  • Mature products, and
  • Sales-Marketing Alignment.

Alliance Performance Systems is a leader in strategic thought and planning for a variety of industries. Our thought leadership is derived from decades of work with:

  • Small, medium, and large-sized companies;
  • Start-up and established companies; and,
  • Major, Fortune 500 companies.

Dig Deeper:

Article: Yes, Virginia, You Can Sell Mature Drugs
Review four key principles for the successful management of mature brands.


Case Study: Implementing a Successful Product Launch
Discover how Alliance helped one biotech gain 100% formulary approval one year after initial product launch.