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Strategic Alliances Podcast #004: Major Concerns For Pharma And Biotech, Part 3: How Do We Get Our Sales and Marketing Teams To Work Better Together?
Posted by Kristoffer Stewart on October 29th, 2010
It’s sales and marketing not sales vs. marketing. Peter Pisarri, VP of Client Development at APS, explains what it takes to get your sales and marketing units to play for the same team. Part 3 of a 3-part podcast focused on the major concerns of pharmaceutical and biotech companies.
The Strategic Alliances audio podcast, from Alliance Performance Systems, offers insight into strategies and tactics you can use to improve your company’s sales and marketing results. Each podcast also includes valuable commentary designed to inspire sales representatives, account managers, and other members of the sales team to think about a different way of selling – a way that truly puts the focus on the customer. Topics like business acumen, negotiation, customer needs, coaching, leadership, and more are discussed with subject matter experts and leading consultants. Alliance Performance Systems is a performance improvement consulting firm that has been successfully designing and implementing sales and marketing solutions for Fortune 500 firms since 1994.