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Implementing a Successful Product Launch

Posted by Debbie Myers on October 9th, 2010

Biotech A needs ExcelDrug to win early acceptance from a large number of formularies in an indicated market dominated by an entrenched competitor with a reimbursed product. To ensure a successful launch, the company wants to create an agile account management system that will allow it to efficiently and effectively communicate key marketing messages and quickly replicate sales successes.

Biotech A partners with Alliance Performance Systems to develop a strategic approach to managing accounts that is customer-focused and to implement the strategy via an integrated curriculum of learning.

Explore our case study, “Implementing a Successful Product Launch” to learn more about the solution Alliance Performance Systems designed—a solution that helped Biotech A surpass its targets for ExcelDrug.