Podcasts

Strategic Alliances Podcast #004: Major Concerns For Pharma And Biotech, Part 3: How Do We Get Our Sales and Marketing Teams To Work Better Together?

Strategic Alliances Episode #004It’s sales and marketing not sales vs. marketing. Peter Pisarri, VP of Client Development at APS, explains what it takes to get your sales and marketing units to play for the same team. Part 3 of a 3-part podcast focused on the major concerns of pharmaceutical and biotech companies.

The Strategic Alliances audio podcast, from Alliance Performance Systems, offers insight into strategies and tactics you can use to improve your company’s sales and marketing results. Each podcast also includes valuable commentary designed to inspire sales representatives, account managers, and other members of the sales team to think about a different way of selling – a way that truly puts the focus on the customer. Topics like business acumen, negotiation, customer needs, coaching, leadership, and more are discussed with subject matter experts and leading consultants. Alliance Performance Systems is a performance improvement consulting firm that has been successfully designing and implementing sales and marketing solutions for Fortune 500 firms since 1994.

Listen to Episode #004

Strategic Alliances Episode #004 | Subscribe to the Strategic Alliances Podcast in iTunes

Strategic Alliances Podcast #003: Major Concerns For Pharma And Biotech, Part 2: Why Do Our Reps Struggle To Adapt Their Sales Approaches?

Strategic Alliances Episode #003Reps need more than product details to sell in today’s marketplace. Sales and marketing expert Peter Pisarri, also VP of Client Development at APS, explains why today’s sales reps must be trained how to understand customer needs and apply them to a sales interaction. Part 2 of a 3-part podcast focused on the major concerns of pharmaceutical and biotech companies.

The Strategic Alliances audio podcast, from Alliance Performance Systems, offers insight into strategies and tactics you can use to improve your company’s sales and marketing results. Each podcast also includes valuable commentary designed to inspire sales representatives, account managers, and other members of the sales team to think about a different way of selling – a way that truly puts the focus on the customer. Topics like business acumen, negotiation, customer needs, coaching, leadership, and more are discussed with subject matter experts and leading consultants. Alliance Performance Systems is a performance improvement consulting firm that has been successfully designing and implementing sales and marketing solutions for Fortune 500 firms since 1994.

Listen to Episode #003

Strategic Alliances Episode #003 | Subscribe to the Strategic Alliances Podcast in iTunes

Strategic Alliances Podcast #002: Major Concerns For Pharma And Biotech, Part 1: Why Won’t Our Customers Listen?

Strategic Alliances Episode #002If your firm can’t sell like it once did, don’t blame the customer. Sales and marketing expert Peter Pisarri, also VP of Client Development at APS, explains why some key sales tactics are to blame. Part 1 of a 3-part podcast focused on the major concerns of pharmaceutical and biotech companies.

The Strategic Alliances audio podcast, from Alliance Performance Systems, offers insight into strategies and tactics you can use to improve your company’s sales and marketing results. Each podcast also includes valuable commentary designed to inspire sales representatives, account managers, and other members of the sales team to think about a different way of selling – a way that truly puts the focus on the customer. Topics like business acumen, negotiation, customer needs, coaching, leadership, and more are discussed with subject matter experts and leading consultants. Alliance Performance Systems is a performance improvement consulting firm that has been successfully designing and implementing sales and marketing solutions for Fortune 500 firms since 1994.

Listen to Episode #002

Strategic Alliances Episode #002 | Subscribe to the Strategic Alliances Podcast in iTunes

Strategic Alliances Podcast #001: Introducing the Strategic Alliances Podcast

Strategic Alliances Episode #001The Strategic Alliances audio podcast, from Alliance Performance Systems, offers insight into strategies and tactics you can use to improve your company’s sales and marketing results. Each podcast also includes valuable commentary designed to inspire sales representatives, account managers, and other members of the sales team to think about a different way of selling – a way that truly puts the focus on the customer. Topics like business acumen, negotiation, customer needs, coaching, leadership, and more are discussed with subject matter experts and leading consultants. Alliance Performance Systems is a performance improvement consulting firm that has been successfully designing and implementing sales and marketing solutions for Fortune 500 firms since 1994.

Listen to Episode #001

Strategic Alliances Episode #001 | Subscribe to the Strategic Alliances Podcast in iTunes