Our Top 5 Most Read Articles of 2011

Posted by Kristoffer Stewart on February 2nd, 2012

Which APS articles, white papers, and case studies were the most popular in 2011?

Our top 5 are listed below. If you missed them, simply click on a link to download a copy.

1. Yes, Virginia, You Can Sell Mature Drugs
New wrapping around old messages isn’t enough to sell mature products in this shifting competitive landscape. Successfully managing mature brands starts with executing plans built around four key strategic principles.
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 2.     From Scripts to Solutions
Biopharma organizations operating in the healthcare industry today face serious questions about how best to enable their sales representatives to sell successfully. Focusing on building business-savvy sales reps is part of the answer.
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3.     Access Denied: Getting Behind the Physician’s Velvet Rope
Even though physician access is more restricted than ever before, docs aren’t completely off-limits. They will make time for the right kind of representatives; those who can help them meet a need.
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4.     Critical Trends: 2011
A top-down perspective of the economy and the healthcare industry that identifies the key trends and business drivers of the year past, pinpointing strategic insights related to those trends with relevant implications for 2012 and beyond.
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5.     Training that Doesn’t Break the Bank
While sales and training budgets are shrinking, the sales force’s need for application-based training is growing. Leaders who want to meet this need without breaking the bank can put new emphasis on an old-school solution, the video teleconference.
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For more information on these topics or how Alliance Performance Systems can help meet your company’s needs, contact Peter Pisarri, APS senior vice president of client development at: ppisarri@allianceperformance.net or call (941) 766-0058.

To learn more about Alliance Performance Systems, visit us on the Web at: www.allianceperformance.com